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Toolkit Overview

The Physical Activity Messaging Toolkit is developed for individuals, partners and organizations that are interested in incorporating targeted, evidence-based messaging into their communication strategies. Providing measures to implement habits of physical activity will help to prevent the dangerous long-term effects of sedentary behavior, such as risk of heart disease, stroke, high blood pressure, and certain types of cancer. Regular movement can help reduce risk of type-2 diabetes, osteoporosis, depression and premature death.

The toolkit provides guidelines for the use of messaging on various social channels including Facebook, Twitter, Instagram and LinkedIn.

Toolkit Downloads

Physical Activity Messaging for Social Media (Excel file)
Physical Activity Messaging Graphics (3.2mb zip file)
Physical Activity Messaging Poster (pdf)

social Messaging

If you run a social media account and want to provide messaging to your audiences, the Social Messaging sheet is a great resource to provide messaging on various themes such as:

  • general recommendations
  • how to make movement a healthy habit
  • myths/facts
  • physical activity FAQ's

To make your messaging more locally relevant, some posts will have bolded placeholders so that you can customize the post for your own event or activity.

The messaging contained in the sheet has been optimized for character-limit for usage across most major social channels. For additional tips and tools, there is a list of helpful links at the bottom of the page.